Performance Marketing 1M Basic

Description

Key Performance Indicators (KPIs):  

Cost Per Lead (CPL), Number of Leads, Conversion Rate (Lead to Opportunity). 

Services Included: 

1. Platform Selection:  
   1. Focus on one primary platform for lead generation (e.g., Google Ads for local search leads or Facebook/Instagram Ads for broader reach). 
2. Campaign Setup & Management: 
   1.  Keyword research (English and basic Tamil terms). 
   2. Ad copy creation (in English, with potential for key phrases in Tamil). 
   3. Audience targeting (location-based in Your Region and potentially surrounding areas, demographic and interest-based). 
   4. Landing page optimization recommendations focused on lead capture. 
3. Budget Management & Optimization:  
   1. Monitoring ad spend and making basic optimizations to improve CPL. 
4. Performance Tracking & Reporting:  
   1. Monthly reports detailing the number of leads generated, CPL, and basic conversion metrics. 
5. Basic A/B Testing:  
   1. Testing different ad creatives or landing page elements to improve lead generation. 

Focus: Generating a consistent flow of leads at a defined cost.