Performance Marketing (Basic Plan)

Description

Services Included:

1. Platform Selection: Focus on one primary platform for lead generation (e.g., Google Ads for local search leads or Facebook/Instagram Ads for broader reach).
2. Campaign Setup & Management:
   1. Keyword research (English and basic Tamil terms).
   2. Ad copy creation (in English, with potential for key phrases in Tamil).
   3. Audience targeting (location-based in Coimbatore and potentially surrounding areas, demographic and interest-based).
   4. Landing page optimization recommendations focused on lead capture.
3. Budget Management & Optimization:
   1. Monitoring ad spend and making basic optimizations to improve CPL.
4. Performance Tracking & Reporting:
   1. Monthly reports detailing the number of leads generated, CPL, and basic conversion metrics.
5. Basic A/B Testing:
   1. Testing different ad creatives or landing page elements to improve lead generation.