Performance Marketing – Growth

Key Performance Indicators (KPIs):  

Cost Per Acquisition (CPA), Conversion Rate (Ad Click to Sale), Return on Ad Spend (ROAS), Revenue Generated. 

Services Included (Includes all of Plan 1, plus): 

Multi-Platform Management:  

Managing campaigns on 2-3 relevant platforms (e.g., Google Ads, Facebook/Instagram Ads, potentially local e-commerce platforms or marketplaces). 

Advanced Audience Targeting:  

Utilizing custom audiences, lookalike audiences, and remarketing to reach potential customers effectively. 

Enhanced Ad Copy & Creative:  

Developing compelling ad creatives (text, images, videos) in English and potentially more substantial Tamil content. 

Landing Page Optimization (CRO Focus):  

Implementing strategies to improve conversion rates on landing pages, including A/B testing of different elements. 

Conversion Tracking Setup:  

Ensuring accurate tracking of sales, leads, and other key conversions. 

Regular Performance Optimization:  

Continuous monitoring and optimization of campaigns to improve CPA and ROAS. 

Monthly Performance Reporting & Analysis:  

Detailed reports analysing key metrics, identifying trends, and providing actionable insights. 

  Focus:  Driving sales and revenue with a focus on maximizing return on advertising investment.