Description
Key Performance Indicators (KPIs):
ROAS, Customer Lifetime Value (CLTV), Incremental Revenue, Attribution Modelling.
Services Included (Includes all of Plan 2, plus):
Omni-Channel Campaign Management:
Managing campaigns across various relevant platforms (search, social, display, video, potentially local advertising networks).
Advanced Audience Segmentation & Personalization:
Utilizing detailed customer data for highly targeted and personalized ad experiences.
Dynamic Ad Creative Optimization:
Implementing dynamic ad features and continuously testing different ad formats and messaging in English and Tamil.
Comprehensive Conversion Rate Optimization (CRO):
In-depth analysis of the entire conversion funnel and implementation of advanced CRO strategies.
Marketing Automation Integration:
Integrating advertising platforms with marketing automation tools for seamless lead nurturing and customer journeys.
Advanced Attribution Modelling:
Implementing models to understand the impact of different channels on conversions.
Detailed Performance Analysis & Strategic Recommendations:
Providing in-depth analysis of campaign performance, identifying opportunities for growth, and offering strategic recommendations.
Dedicated Performance Marketing Manager:
A senior resource dedicated to managing and optimizing your campaigns.
Advanced A/B and Multivariate Testing:
Rigorous testing of various campaign elements to identify the most effective strategies.
Focus:
Achieving maximum return on investment, driving significant and sustainable growth, and leveraging data-driven insights for continuous optimization across all relevant channels.
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